This is Google's guide to making a successful webpage. A must page to study and re-visit regularly.

Google Information for Webmasters: "Webmaster Guidelines
Following these guidelines will help Google find, index, and rank your site, which is the best way to ensure you'll be included in Google's results. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the 'Quality Guidelines,' which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites.
Design and Content Guidelines:

• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.


• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.


• Create a useful, information-rich site and write pages that clearly and accurately describe your content.


• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.


• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.


• Make sure that your TITLE and ALT tags are descriptive and accurate.


• Check for broken links and correct HTML.


• If you decide to use dynamic pages (i.e., the URL contains a '?' character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small.


• Keep the links on a given page to a reasonable number (fewer than 100). "

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