MSN Search: A Unique Search Approach?
It is difficult to imaging that anything unique could be added to the world of search. MSN's new search service is not necessarily unique, but it's underlying principles are, as the below quote demonstrates. It is interesting to compare the behemoth struggle of Google and Microsoft, both of which are dominant world powers of our age.
Google, Yahoo, MSN and AOL all Moving Towards Convergence: "The full introduction of MSN to the search scene is likely to spur competition in unexpected ways. First of all it is important to note that all the major players are taking long-term views on competition and being the oldest kid and largest kid on the block, Microsoft already has a long-term history. It is not trying to change a world it naturally dominates; it just wants to continue to control it.
While Google is focused on search as a means of ad-delivery, Microsoft is focused on search as an extension of function. Gates has had one consistent focus over the years and that is the integration of computers and the Internet into daily life. Successive versions of Windows have moved towards this integration. His previous attempt to control the mechanisms of convergence was the half-hearted .Net strategy that failed to gain mass acceptance. "
It is difficult to imaging that anything unique could be added to the world of search. MSN's new search service is not necessarily unique, but it's underlying principles are, as the below quote demonstrates. It is interesting to compare the behemoth struggle of Google and Microsoft, both of which are dominant world powers of our age.
Google, Yahoo, MSN and AOL all Moving Towards Convergence: "The full introduction of MSN to the search scene is likely to spur competition in unexpected ways. First of all it is important to note that all the major players are taking long-term views on competition and being the oldest kid and largest kid on the block, Microsoft already has a long-term history. It is not trying to change a world it naturally dominates; it just wants to continue to control it.
While Google is focused on search as a means of ad-delivery, Microsoft is focused on search as an extension of function. Gates has had one consistent focus over the years and that is the integration of computers and the Internet into daily life. Successive versions of Windows have moved towards this integration. His previous attempt to control the mechanisms of convergence was the half-hearted .Net strategy that failed to gain mass acceptance. "
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