Trials and Tribulations Setting up an Overture Account
I read that Overture is persnickety about approving ads in their pay-per-click service. This had not been my experience since I had sat down and written up an ad for my Costa Rica real estate company and that ad had effortlessly turned up on Yahoo and elsewhere a few days later. So, feeling cocky, I analyzed the ad and decided that I needed to improve it. So I modified the ad. Boy do I ever wish that I hadn't!
Since I modified the existing "approved" ad, it was taken off of the indexes, I no longer appeared for my desired search term "costa rica real estate". What I should have done was created a new ad and left the old one is it was. Lesson 1.
Then, right about that time, Overture was "Experiencing some difficulty with their editorial review" and so there would be some delays in getting ads approved. They gave me the date when it would be reviewed, about a week down the road.
When I received my link to see their response to my ad, this is what I found: "Declined". The reason?
It almost seems like the guys there at Overture are so fat and sassy that they delight in making life a little bit tough for us internet marketers. But hey, there are a few issues more important in life than getting all bent about a pay-per-click companies vagarities.
They gave me a link to a pop-up window reference that details all the reasons that they will reject an ad. I have copied and put a link to those rules here.
I'm off to "personalize" my contact page.
Since I modified the existing "approved" ad, it was taken off of the indexes, I no longer appeared for my desired search term "costa rica real estate". What I should have done was created a new ad and left the old one is it was. Lesson 1.
Then, right about that time, Overture was "Experiencing some difficulty with their editorial review" and so there would be some delays in getting ads approved. They gave me the date when it would be reviewed, about a week down the road.
When I received my link to see their response to my ad, this is what I found: "Declined". The reason?
Site OwnershipThis is for an ad, for the same site, that had effortlessly passed earlier. Notice that the reason for the declining of the ad has nothing to do with the ad, but with the contact page, which had not been touched since the first ad's approval.
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We are unable to accept your listing because your Web site does not have sufficient personalization. Web sites with affiliate relationships must take the user to a personalized page. Personalization must include your name or your company name and keywords submitted for this page must have a clear relationship to the content on the personalized pages.
Please check that the page you submitted meets the requirement above and resubmit your listing.
It almost seems like the guys there at Overture are so fat and sassy that they delight in making life a little bit tough for us internet marketers. But hey, there are a few issues more important in life than getting all bent about a pay-per-click companies vagarities.
They gave me a link to a pop-up window reference that details all the reasons that they will reject an ad. I have copied and put a link to those rules here.
I'm off to "personalize" my contact page.
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