Monday, May 31, 2004

Psychology of Psearch
This is from Search Engine Watch Dot Com. Interesting results of how John Q. Searcher thinks when looking at a search results page.
Inside the Searcher's Mind: It's a Jungle in Here!: "It became clear that the participants had mentally divided a search engine results page into distinct sections. Most of our searchers had clearly delineated sponsored results from organic ones, and 'above the fold' results (those that don't require scrolling down in the browser window) from 'below the fold' results (results that require scrolling).
Although they were aware of each of these sections, that didn't mean they looked at all of them. We found a strong tendency to skip past the sponsored listings and go directly to the organic results. Less that 20 percent of the participants were confused about what was a sponsored link and what was an organic link.
Google users were the least confused about what was sponsored and what wasn't on the results page. The greatest confusion was found amongst MSN users."
Inside the Searcher's Mind: It's a Jungle in Here!: "Above The Fold Organic: This was considered the 'prime real estate.' All 24 participants checked these top two or three organic results. One participant indicated that he usually went first to the sponsored results for commercial searches, but still looked at the top organic listings. If a highly relevant and trusted site appeared in these top listings, it would likely capture a click through from almost 100 percent of the users.

Below The Fold Organic: The number of searchers who would then scroll down to look at the rest of results varied greatly with the quality of the results above the fold. If there was not a clearly relevant and useful site in the top three, 21 of the participants would scroll down to look at the bottom organic results. However, if there was a highly relevant, quality site in the top three listings, only 14 participants would scroll down to check all results before choosing a link to click on.

Sponsored Links: Like below the fold organic results, the number of participants looking at the sponsored links depended on the relevancy of the sites showing in the organic listings. If nothing relevant showed, 12 members of the group would then look at the sponsored links. But only 4 members would look even if they found a relevant site in the organic listings.

Second Page And Beyond: If no relevant listings were found on the first page, only 5 participants went to the second page rather than launching a new search. If relevant sites were found on the first page, only one participant took the time to also check listings on the second (and third) page of results. "
This schplurb from a SEO forum was in regard to the importance of having outgoing links on your page. I have noticed, and suspected that they help with positioning. There is just one problem to this line of thinking though. Reasoning on it, the search engines have gotten extremely smart over the years. Any such considertation, that involves a "technique" that a webmaster or site owner can do to their site directly, to manipulate positioning in the search engines, is likely going to have no or low effect on the relevance of the site. Once you start down this road you start wondering just how much "on site" elements have to do with positioning anyway. Well, the post below impressed me as a great balancer of all considerations.

Outgoing Links Now Very Important? -> High Rankings Search Engine Optimization Forum: "Google wants what Google has always wanted -- pages that provide some sort of usefulness to the people Google sends to them. Some of those will naturally have links out to other sites, some of those won't. Some will have H1 tags, some won't. Some will have keywords in the page, some will only have keywords in links pointing to the page. Some will have high PageRank, some will not.

Google looks at all different things, but it has to look at each individual page (and perhaps each site) and take it on its own merits.

The bottom line is that you should do what makes the most sense for your site and its own situation. If you want to link out to other sites because it's helpful to your visitors, then you should do it! If you don't think there will be any benefit to your visitors to link to other sites, then don't. Either way will only help or hurt you in so much as you do it just because you're trying to figure out what Google might like."

Sunday, May 30, 2004

SecurityForumX :: View topic - India's Secret Army of Ad Clickers - Rupees for Clicks: "India's Secret Army of Ad Clickers
The Times Of India:

With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar. Maya's job is to click on online advertisements. She doesn't care about the ads, but diligently keeps count � it's $0.18 to $0.25 per click.

A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.

'It's boring, but it is extra money for a couple of hours of clicking weblinks every day,' says a resident of Delhi's Patparganj, who has kept a $300-target for the summer.

Traffic to click overseas Internet ads � from home loans to insurance � is spreading fast in India. 'I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time,' says another user.

Here's how it works: online advertisers in developed markets agree to pay hosting website each time an ad is clicked. With performance-based deals becoming dominant on the Internet, intermediaries have sprung up to 'do the needful�.' Why, type in 'earn rupees clicking ads' in Google � you get 25,000 results.

If you advertise online, with Google Adwords or similar programs, be aware that scammy bizops like this may be driving your costs up "

Tuesday, May 18, 2004

WebProWorld :: Anchor Text Tips: "Mel wrote:
Google appears to evaluate them both when considering the relevancy of a page, but the alt tag is useful only with graphics, but the title tag can also be used for other elements such as tables, etc.


I don't want to get into a W3C debate over this, but for tables you should use the 'summary' attribute. ;0)

Whether Google evaluates the the 'title' attribute in anchors or not, I don't know. But other SE's might, so might as well put it in. Just excersize the same rules of non-spamminess (is that a word?) as you would every well else.


Depends on what its used for Ronnie.

Summary is an alternative which is used to provide alternative information to those who cannot see the table, but title is specified by W3C for use in place of the table caption as well as for providing additional information for most any page element. So you could use both just as you could use both a table caption and a table summary.

since the search engines seem to read the title attribute and it is supported by most browsers equally well, I prefer to use it."
Regarding anchor text, this could arguably be the most important of the myriad factors in helping to position well the Google and Yahoo. Here are some interesting tips on linking correctly.

Anchor Text Tips That Rocket Your Rankings: "Matt Bailey of The Karcher Group believes search engines attribute this value to the anchor text because it, 'is very important to the user; it should describe the content of the target page and the subject matter.' "

Important link positioning top left to bottom right. (throwing tons of links at bottom helps little).

2. Exact anchors that best support the content on the link to page It's great to use tons of links where the anchor text suggest importance to 'web design' however if the page is specific to 'web development' then the use of 'web design' link anchors will be less effective.

3. The use of 'broad' has the benefit of aiding 'broadly' e.g. using links to a website about 'college degrees' where the link indicates 'degrees' has the benefit of gaining associate degrees, bachelor degrees, masters degrees, as well as the specific subject matter for the degree itself link computer science degrees.

A link anchor however about 'masters degrees' dilutes the value to other degrees e.g. bachelor degrees - so it is a game of tradeoffs.

4. If attempting to do item #3 for 'web' to capture 'web design', 'website design', 'web development', 'website development', a text link anchor looks quite inappropriate. Thus the value of image links e.g. (open bracket)a title='web' href=''> (OB) img alt='Web' src='web.gif'>(OB)/a> where the broad term is less apparent and the image actually reads 'web design'.

5. Avoid 'stop words' such as and, with, by, from etc.

6. Internal site linking structure has a significant impact of supporting and propagating weight, relevancy, and PageRank to similar topical pages... e.g. Google's indented secondary results for a specific query helps show this. If you are listed (ranked) with only a single results listing - your internal linking structure is likely the cause, and fixing this can help improve overall result"

Monday, May 17, 2004

A large part of my business is domain name research and consulting. The days of going to a registrar and finding a great domain are over. There are now services where you can either buy a domain from someone else, generally at a relatively higher price than the normal $15.00 per year that you can expect to pay in a registrar, or you can check out the various sites that monitor upcomming deletions and either wait until the domain comes up available and try and nab it up, or you can go to your favorite registrar and Backorder the domain.
I recently stumbled over the domain gourmetcoffee.com in one of my online domain services. It is about to become available, provided that the current owner doesn't wake up and check his e-mail and see the myriad notifications that he has been sent and hustles on over to the registrar and renew the thing. Barring that, there are some domain backordering services on the net that stand in line for you. I really wanted this gourmetcoffee.com so I went to various registrars to backorder it, but I was unable to. I wrote one of them asking why I was unable to even backorder the domain. They wrote back and said that a registrar will only backorder a domain for one person. So the domain has evidently been backordered in every back order system that I can find. So I wrote again and I asked if I could perhpas beat the system by manually trying daily to register the domain in an effort to beat the automated backordering systems. This is what they wrote back:
Thank you for contacting customer support. The domain backorder system basically bombards the registry in an attempt to capture the domain upon its release from redemption. I doubt you would be able to overcome the backorder system manually, but feel free to try. You may purchase a domain backorder through another registrar if you wish. I can not recommend any, but I'm sure a google search will bring up some results. Please let us know if we can help you in any other way.

So I guess the message is, even when backordering domains you gotta be quick!