What's the Most Effective SEO Tactic for 2006?
I found the above question in one of my SEO industry newsletters. I know how I'd answer the question, but I was curious to see how they would. They answered it about like I would have. Here is the big secret: Build a great website that offers well written, keyword rich content, and that grows at a reasonable rate. Links are good, but don't require some massive program to acquire. Build the good site, evaluate link solicitations, and enjoy that others link to you due to your great content.
Over the past year or so, search engines have started to take serious measures to combat sp@m against them. Search engine spamming usually occurs in one of three ways:
Multiple submissions of your web pages (you'd be surprised to learn that people still do this). Keyword spamming in low quality content. Link spamming (building tons of links to a new site REALLY quickly). On the other hand, you've probably heard about the need for quality content ever since you started learning about search engine optimization (hopefully). Either way, here's a refresher:
Search engines are looking for unique and useful content � information that is accurate and important to the people interested in that field. Search engines also look for fresh content regular additions to your website, etc (this is why blogging became / is such a huge craze). So let's put that all together:
Search engines are working towards fighting SEO sp@m bad, keyword stuffed content and link spamming by:
Devaluing the "ranking boost" that these elements give. Penalizing the websites that are obviously spamming search engines. The end result?
Traditional link building is no longer your best bet to get high search engine rankings.
Over the past year or so, search engines have started to take serious measures to combat sp@m against them. Search engine spamming usually occurs in one of three ways:
Multiple submissions of your web pages (you'd be surprised to learn that people still do this). Keyword spamming in low quality content. Link spamming (building tons of links to a new site REALLY quickly). On the other hand, you've probably heard about the need for quality content ever since you started learning about search engine optimization (hopefully). Either way, here's a refresher:
Search engines are looking for unique and useful content � information that is accurate and important to the people interested in that field. Search engines also look for fresh content regular additions to your website, etc (this is why blogging became / is such a huge craze). So let's put that all together:
Search engines are working towards fighting SEO sp@m bad, keyword stuffed content and link spamming by:
Devaluing the "ranking boost" that these elements give. Penalizing the websites that are obviously spamming search engines. The end result?
Traditional link building is no longer your best bet to get high search engine rankings.
