The importance of being first in search engines. How can you benefit from this?

The importance of being first in search engines. How can you benefit from this?: "A recently conducted study (PDF) examined the links users followed on the search engine results page. They found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirms previous studies that the number one result gets many more clicks than all other results.

In this study, the researchers did a second test, wherein they secretly swapped the order of the top two search hits. The original number two entry in the search engine's prioritization ended up on top, and the top entry was relegated to second place.

Although the search results were different, users still clicked on the top entry 34% of the time and on the second hit 12% of the time.

What does this mean to your web site?

The study confirms the importance of being listed on the first result page. If your web site is not listed on the first result page, changes are that web surfers won't see your site.

A previous study of the Georgia Institute of Technology found that 75% of searchers never look further than page one. Usability expert Jakob Nielsen pointed out: 'Users almost never look beyond the second page of search results.'

It is important that you get your web site on the first result page. If you're new to search engine optimization: submitting your web site to search engines is not enough. You have to do more to get high search engine rankings."

Forward new G-mail to your phone

I don't know how important this would be to the common Joe on the street. I don't know if I'm even going to use it. But the information is just esoteric enough... and I might find myself using it at some point, that I figure: hey, how else can a guy remember such a tip without sticking it in his blog?

Sending Gmail To Your Mobile Phone: "Did you know you can have Gmail forward your new mail to your mobile phone? It's very simple, and takes just minutes to set up. Don't want all your email sent? Apply a filter to what you send.

To get started, go to your Google Settings page and click on Forwarding and Pop. Here you tell Google where to forward your email. The normal use of this field is to forward email to another email address.

Well, each phone capable of text-messaging actually has an 'email address' to which you can send a message. It is the 10digitphonenumber@service-provider-text-messaging-domain. Each service provider has it's own domain name for this. For example, Verizon's is vtext.com. So, you'd set your forwarding to 10digitphonenumber@Vext.com"