Excluded Words Added
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Excluded Words help refine the matches you receive through Advanced Match by
blocking certain searches that are not relevant to your business. So that your
listings do not appear when search users request information that is not related
to your business, our Search Quality Team has added Excluded Words to the listings
specified above.
To view the Excluded Words added to your listing, go to the Manage Bids page within the DirecTraffic Center and click on the keyword associated with that listing. To get to the Manage Bids page, follow these simple steps:
1. Log into the DirecTraffic Center
2. Click on the Manage Products tab from the menu at the top
3. You will then be sent directly to the Pay-for-Performance Search Manage
Bids page
Match Type Modified
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The Match Type you selected is not appropriate for this listing. Advanced Match
works best for keywords that are very specific and descriptive, rather than
for vague or general keywords. Specific keywords will work best because they
are likely more relevant to your particular product or service offerings than
non-specific, general terms that may pertain to your industry as a whole, or
have multiple meanings.
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Blocked Site
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We are unable to accept this listing because your site promotes a product or
service (either on your site or through spawned windows, links, or banner ads)
with which Overture does not wish to be associated.
Broken Site
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We are unable to accept this listing because your site was not functioning
at the time of review. Please resubmit your listing when your site is operational
in Internet Explorer.
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Adult URL – Escort
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Overture does not wish to be associated with sites or keywords that suggest
the availability of prostitution services.
Adult URL: Non-Adult Term
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We are unable to accept this listing because the submitted keyword is not included
in our database of approved adult terms.
Sites that contain adult material may not bid upon keywords that:
* Are not clearly adult in meaning - for example, "women," "redhead," "lesbian," "lingerie," "cheerleader" and
so forth.
* Deal with sexual issues on a medical, clinical, or educational basis.
* Are academic or medical terms - for example, "breast," "anus," and
so forth.
* Contain the term "girl" or "boy."
* Refer to content with which Overture does not wish to be associated.
It is possible that the keyword may be an acceptable adult term, but is not currently in our database of approved adult terms. If this appears to be the case, please use the Support Request Form to submit the term for inclusion in our database (links to the form can be found at the bottom of most pages within the DirecTraffic Center®).
Recreational Drug URL
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We are unable to accept your listing because your site appears to facilitate
the use or distribution of substances whose primary purpose is recreational
mind alteration. Overture does not wish to be associated with these products
or with sites that promote ways to beat a drug test.
URL Length
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We are unable to accept your listing because the URL you submitted exceeds
Overture's maximum of 1024 characters in length. Please reformat your URL and
resubmit this listing.
Multiple Decline Reasons
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We are unable to accept your submission because a large number of terms did
not meet our editorial guidelines. Please review our Listing Guidelines and
resubmit your request.
Back Button
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We are unable to accept your listing because while reviewing your site the
back button in the Web browser did not function correctly. Please ensure that
the back button functions in Internet Explorer and resubmit this listing.
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Invalid Bid
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We are unable to accept your listing because the associated bid was either
below our minimum of $0.10 or above our maximum of $999.99. Please adjust your
bid and resubmit your listing.
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Duplication of Results
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You have already submitted a listing under this keyword. Our Match Driver™ tool
takes keyword misspelling, singular/plural combinations and other variations,
and maps them to the most common form of the word.
For example, the search terms "newyork hotel," "new york hotel," "hotel in ny" and "hotels in new york" are mapped to the keyword "hotel new york."
In order to maintain your competitive advantage in the search results, we take your highest bid on any form of a keyword. You do not need to bid on multiple versions of mapped keywords in the future.
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Spawning
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We are unable to accept your listing because the submitted URL had more than
one pop-up/pop-under window or the window it spawned was too large. To reduce
user frustration, Overture allows sites to spawn only one partial window from
the page to which their search listing links. Please resubmit your listing
when your page meets this requirement.
Click Index
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In an effort to deliver relevant search results, Overture uses a variety of
methods to identify listings that may not be meeting our users’ expectations.
Using Click Index™, our systems reviewed your listing’s click-through
rate and compared it to current and historical performance data of other listings
for that specific term, taking into account your listing’s position within
its Overture keyword marketplace. This analysis determined that your listing
was underperforming, and it has therefore been removed from our search results.
If you wish to resubmit your listing, please consider making one or more of the following changes to improve click-through performance: Revise the title or description so that your listing accurately reflects your bidded search term; Add the search term itself to your title or description; Bid on search terms that are very specific to your product or service, rather than on general terms broadly related to your industry; Or reduce your bid to lower your rank, as listings displayed at lower positions have a lower expected click-through rate than listings displayed at higher positions
Click Index™ Resubmit: No Change
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This listing has previously been identified as one that will receive a lower
click-through rate relative to its position within our search results for this
term. Since then, no change has been made to this listing's Title & Description.
This means that it would still not meet the needs of a majority of users searching
on this term.
Overture relies on a variety of methods to identify listings that may not be meeting our users' expectations, including analyzing historical click-through rates and patterns.
Please consider: 1) bidding on alternative terms; 2) adding the search term to your title or description; and 3) modifying the title or description so that your listing is more closely tied to the specific product or service you are offering.
Blocked Term
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We are unable to accept this keyword because it relates to a product or service
with which Overture does not wish to be associated.
Adult URL - Disclaimer
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We are unable to accept this listing because your site does not have a disclaimer
stating that all models are at least 18 years of age. Please add a disclaimer
to your site and resubmit your listing.
Non-standard Text
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We are unable to accept this listing because the keyword, title or description
contains an unnecessary string of letters or symbols. Please review your submission,
remove any meaningless terms and resubmit this listing.
Adult URL – Minors
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Sites that contain adult material may not bid on search terms that suggest
sex with minors, such as "boys," "girls," "lolita," or "young
teen," or use these words in titles and descriptions. The words "boys" and "girls" and
their variants may be used on the advertiser's Web site only if the site contains
a disclaimer stating that all featured models are 18 years of age or older.
Also, all models must have the appearance of being 18 or older.
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Gambling URL
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Overture does not accept listings for online gambling sites. Online gambling
sites are those that have online gambling as their central theme. Among such
sites are those that accept wagers or require payment in exchange for the chance
to win prizes, as well as sites that offer both information and links related
primarily to the promotion of online gambling.
Insufficient Content
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We are unable to accept this listing because the content on your site does
not sufficiently reflect the keyword. Overture requires that Web sites possess
substantial content that is clearly and obviously reflective of the keyword.
We would consider the following as sufficient content:
* Detailed (comprehensive) product or service information or reviews
* Detailed reference information about the subject implied by the keyword
* Comparative information spanning multiple dimensions, such as pricing, features
and availability
For more information on our trademark policy, visit our Trademark Information
Page..
The mere presence of the following elements on a Web site is not enough to justify keywords:
* A link, banner, or picture
* A brief description of a link
* Lists of text without additional content
* Contact information (address, phone number, stock symbol, etc.)
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Content Not Found
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We are unable to accept this listing because we could not find content on your
site that is relevant to the keyword. Please check the URL associated with
the keyword and try to choose a more direct page or alter the landing page
to make it more relevant to the keyword, and resubmit your listing.
T/D: Clarity
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We were unable to approve your listing because the meaning of the title and
description is unclear. Please rephrase the title and/or description and resubmit
the listing.
T/D: Description Quality
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We were unable to approve your listing because the title and/or description
contained one of the following elements: a superlative expression (e.g. "World’s
Greatest," "best," "cheapest"); an exclamation point;
or unnecessary capitalization (e.g. "FREE").
Removing these elements from your title and/or description can improve the likelihood of users clicking through to your site.
Please remove the superlative expression or correct the format of the title and description and resubmit the listing.
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T/D: Contact Info
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We were unable to approve your listing because the title and/or description
included a telephone number, street address, e-mail address, fax number, full
URL or other contact information.
Please remove the contact information from your title and/or description and resubmit this listing.
Brand Names
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We are unable to accept your listing for this keyword because it does not reflect
the exact content offered on your Web site. Keywords based on brand names are
acceptable only if products or services identified by that specific brand are
offered on the Web site, or if the site contains information about that specific
brand, and the site's content otherwise satisfies Overture's Content guideline.
T/D: Relevance
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We were unable to approve your listing because the title and description were
not specifically relevant to the keyword, or because the title and description
could be seen as providing an inaccurate or misleading reflection of what the
user will find at your site.
For example, if the keyword is "black patent leather shoes," the title and description must make it clear that the shoes on the Web site are available in the color black and made from patent leather.
The easiest way to ensure that your title and description are specifically relevant to the keyword is to include the term in the title and/or description. Including the term in the title and description can increase the likelihood of a user clicking through to your site.
In addition, if the geographic location is relevant (e.g., you have a limited service area), the location must be included in the description.
Prod: Component
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Search terms must reflect the exact content offered on the Web site. Advertisers
who sell components or parts associated with another product may bid on search
terms based on that related product only if the component is integral or essential
to the operation of the main product.
For instance, an engine is an integral component of a car. Therefore, a site selling car engines would be allowed to bid on the term "car."
T/D: Affiliate
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We were unable to approve your listing because your affiliate relationship
is unclear in the title or description. It is particularly important that the
title and description do not make users believe that they are going to an official,
branded site/page that you have not co-branded or do not control.
Please disclose your business name or affiliate status in your title or description and resubmit this listing.
Search Engine
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We were unable to approve your listing for this keyword because your site is
a search engine. Search engine sites may only bid on terms that describe the
services they provide, such as "search," "find," "lookup" and "search
engine," and on terms presented on their home pages in the form of directory
categories.
For example: If your search engine has an organized directory of Business, Family and Government categories, you may bid on the terms "search," "search engine," "lookup" and other terms that describe the service, plus "business," "family" and "government."
If your search engine focuses on a limited area of interest, you may also bid on terms that reflect this specialty. However, we cannot accept keywords based on the search results returned.
Job
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We were unable to approve your listing because the keyword contains the word "job" or "employment." Overture
reserves keywords that include these words for sites that deal with work involving
an employee/employer relationship. However, you may qualify for terms such
as "business opportunity" or "work."
Location Specific
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We were unable to approve your listing for this keyword because your site is
specific to a particular location and may not be a good result for a broad
audience of users. Please choose keywords that are modified by your location.
For example: A site advertising a video rental only in Houston would be a good
result for "video rental houston" but not for "video store" or "video."
As your site is specific to a particular location, our Local Match product may be better suited to you business. For more details about our Local Match product, please visit our Local Match Information Page.
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Geographic Place Names
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We are unable to accept your listing for this geographic place name because
you do not share information about the location, or advertise an event, attraction
or accommodation at the location.
Searcher
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We are unable to accept your listing for this term. Keywords and phrases must
be clearly and obviously relevant to the Web site itself, not the person who
would use the product, service or information.
For example: A site selling briefcases may bid on the term "briefcase" but not on "lawyer."
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Site Ownership
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We are unable to accept your listing because your Web site does not have sufficient
personalization. Web sites with affiliate relationships must take the user
to a personalized page. Personalization must include your name or your company
name and keywords submitted for this page must have a clear relationship to
the content on the personalized pages.
Please check that the page you submitted meets the requirement above and resubmit your listing.
Cross-Marketplace: Language
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We are unable to accept your listing for this term because your title, description
and site content are not presented consistently in the same language as the
keyword. Overture accepts English or Spanish languages only in the U.S. marketplace.
Foreign-language terms and phrases commonly used in English (e.g. "tortilla") must generate English-language listings and Web sites.
Cross-Marketplace: Marketplace
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We are unable to accept your listing for this term because your site does not
serve the U.S. marketplace. Please modify the keyword with the location of
your business and resubmit your listing. For example, we could accept a site
selling used cars in England for the term "UK used cars," but not "used
cars."
Term Length
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We are unable to accept your listing because the keyword you submitted exceeds
Overture's maximum of 100 characters in length (including spaces).
Title Length
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We are unable to accept your listing because the title you submitted exceeds
Overture's maximum of 40 characters in length (including spaces). Please rephrase
your title and resubmit this listing.
Description Length
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We are unable to accept your listing because the description you submitted
exceeds Overture's maximum of 190 characters in length (including spaces).
Please rephrase your description and resubmit this listing.
User Name/Password Needed
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We were unable to review your site because a username and/or password is required
to access the content.
Please use the Support Request Form to send us a username and/or password so that we can review your site (links to the form can be found at the bottom of most pages within the DirecTraffic Center®). Remember to include your account ID and your submission receipt ID so that we can trace your original request.
Other
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We identified an uncommon issue with this listing.
Ineligible Search Term
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During editorial review, it was determined that your account was not eligible
for this keyword for one of the following reasons:
· The keyword is a trademark and your site does not have sufficient content to justify the listing. For more information on our trademark policy, visit our Trademark Information Page.
· The keyword is a Schedule II pharmacy term. Overture advertisers who are online pharmacies or link to online pharmacies are not allowed to bid on such terms. For more information on our pharmacy industry policy, please see our FAQs.
· The keyword is ambiguous (ambiguous keywords have more than one meaning) and your site does not have sufficient content to justify its use.
· The keyword pertains to content that has been deemed inappropriate for the Overture network.
Quality Assurance Removal
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After being reviewed by our Quality Assurance Team, this listing was removed
because it did not meet one or more of our editorial guidelines. Among the
most common reasons for Quality Assurance Removal are:
· Relevance – Search terms, titles and descriptions must accurately
reflect Web site content. This includes listings that reference product brand
names, which are acceptable only if the specific brand name or substantial
information about the brand is offered on the site.
·
Technical Issues – Web sites must be functional. Listings that direct
search users to sites with broken URLs or disabled back buttons will be removed.
·
Language and Marketplace Consistency – Overture’s U.S. marketplace
accepts search listings written in either English or Spanish, however these
listings must take search users to site content that is in the same language
as the corresponding listing, in order to provide a consistent language experience.
Additionally, English language sites based outside of the U.S. that offer products
and services geared to a non-U.S. audience may only bid on their name and search
terms modified by their location.
If you wish to resubmit your listings, please consider: modifying the title
or description so that your listing accurately reflects the specific products
or services offered on your Web site; bidding on alternative search terms that
more closely relate to the content of your Web site; checking for language
consistency and reviewing your site to ensure it is functioning properly.